How to Structure your presentation or talk?

A lot of water flowed into the sea since Aristotle -and many before him- started to wonder about getting your talk organized in such a way to be remembered. Because indeed, that’s what structure does. It gives the brain of the hearer some kind of storage rack to organize information, finding it easy to access later. That is what you want.

You want certain aspects about yourself and your point of view to be remembered.

And orchestrating this is your task!

Two insights to make you sticky

A lot of water, yes. Oceans of information have been written if you want. For sure, you can go in depth on how to create the best possible structure when you give a presentation, or when you speak in a meeting. Go in depth as much as you can, but for me however, the trick is in these two rules of thumb. They will keep it simple for you, and get your message through!

  1. Tell them the 3 chapters

That’s right. Immediately let your audience know that there are 3 parts to cover. No more, no less. Tell them what you are going to tell them. Then tell them. Then tell them what you have told them. Never make it more complex than that.

In the Professional Speakers Association, where I am member of the board for Belgium, we sometimes laugh with this approach in a positive way. ‘How difficult can it beJ?’ This simplicity gets you going to find success, anytime, anywhere.

There’s just a beginning, a middle section (your argumentation) and an end. That’s it. If you structure your talk or presentation like that, It makes it easy for yourself and for your hearer to follow your path. Everyone now knows exactly what is coming up, shutting down all internal conversations and questions.

  1. Focus your argumentation on 3 main points

There once was a guy from Holland, from America and from China…

The first reason, the second reason and the third…

Yesterday, today, tomorrow…

Think about it. This so called rule of 3 is all around us. Why? Because it works. We like to think in threefold. It makes our message sticky. So what are your 3 main arguments? Brainstorm all your points of view, and clutter it down in 3 denominators. With a bit of creativity, this is always possible… and it definitely will result in your favor!

Chaos is your enemy

Let’s admit it. How many times do we think ‘what is that all about?’ (Usually followed at the end with ‘what was that all about?’)

This question starts to raise in our head within minutes. It is your responsibility to silence the inner voices immediately. By giving them a specific roadmap straight away!

No matter how fantastic your content is, if you don’t share a specific roadmap right at the start, there is a big chance that your talk or presentation will be gone with the wind.

Find solutions in the FDPL way

In today’s world, we need answers FAST. We need DEEP knowledge and understanding, and we have to make it PRACTICAL to make sure it LASTS.

This is precisely why we at The Impact Academy do what we do.

So work with the 3×3 rule you picked up here.

Communicate your threefold structure immediately, and work out your argumentation in threefold as well.

This easy and effective 3×3 trick is Fast, Deep, and Practical… to make you Lasting!

Share and find more value

  1. Please share this blog to help others, and of course: we welcome your constructive tips and tricks on structure as well! Let us know, so we can all be remembered when we speak or give a presentation.
  2. If your structure is perfect… you still have to do itJ And because we know that nervosity can be a foe, you can pick up 5 FDPL tips from an earlier blog here on dealing with Fear.

To your happiness and success,


Founder of The Impact Academy

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